Cub & Fox Play Collection at Cute to Boot

Cub & Fox – Family-Made Toys Designed to Spark Creative Play

Mayra (creator & stay-at-home mum), Kieran (designer & full-time dad), and their little ones Marcelo, Aluna, and Alma (a.k.a. product testers) are the heart of this young, multicultural family business based in Torquay, Victoria.

As parents, we believe deeply in the importance of creative play—but we also understand the everyday chaos. Between cooking, cleaning, working, and parenting (with sleep squeezed in somewhere), it’s not always easy to slow down and create.

That’s why we started Cub & Fox—to design beautiful, functional toys that make it easier for kids to create more, imagine more, and stay curious for longer. Each piece is thoughtfully crafted to inspire open-ended play and to keep the creative flame burning brightly in every cub.